“American Idol” Loses First Ratings Fight to “Dancing With the Stars”

April 7th, 2010 by Daniel Kreps Leave a reply »

Photo: Becker/FOX
There are plenty of reasons why American Idol’s ratings have slipped this season: the exit of Paula Abdul, a lackluster field of Idol hopefuls, repetitive theme weeks and Simon Cowell’s inevitable departure. While ratings are down, American Idol still had a lock on the Number One in its multiple time slots — until last week, when AI’s Tuesday and Wednesday broadcasts finished behind ABC’s Dancing With the Stars in total viewers, the AP reports. Dancing’s Nielsen numbers clocked in at 22.97 million, ahead of AI’s 21.8 million.

Post-Paula Depression: Rob Sheffield on what’s wrong with American Idol.

Despite ceding the overall ratings race to Dancing With the Stars for the first time, American Idol continues to dominate the demographic advertisers care about most: the 18-to-49 crowd. AI’s audience held a sizable lead over Dancing in that category, as 60 percent of Dancing’s audience is 50 years old and older, compared to 37 percent for Idol. Still, ratings for this season’s American Idol Top 12 reveal were down 10 percent compared to the same week during Season Eight. Earlier this season, the show posted its lowest Wednesday night result show ratings ever after host Ryan Seacrest accidentally tweeted about Lacey Brown’s elimination prior to the show airing in its West Coast time slot.

Ratings magnet and mom of eight Kate Gosselin is no doubt part of the reason why Dancing’s numbers pushed past Idol. But the ratings slip is a big deal for Idol, long considered one of, if not the most powerful show in prime time. As Rolling Stone previously reported, Howard Stern has been mentioned as a possible replacement for Cowell, who is leaving to develop The X Factor for U.S. audiences at the end of Season Nine. The show is also bringing back Season Eight’s runner-up Ad...

Article Source: Rolling Stone : Rock and Roll Daily


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